I don’t just write. I evoke emotions that connect.

Before I write a single word, I already know how the final cut will feel.

I’m not your typical copywriter/writer. I’m a creative who is in love with words. I know that you want writing that deeply understands the unique nuances of you, your brand, and your publication - and I totally get your well-travelled, discerning audience.

That’s why when I finally click ‘send’ on each finished project, I know that you will recognise your essence when you open it up to read. As an Italian who grew up in Asia and circled the world twice over - I appreciate how fascinatingly different we all are and how to make these differences shine.

In other words - will write to tell the world just how one-of-a-kind your offerings are, and to reveal undiscovered gems to your readers.

Signature that reads 'Rosella' in cursive handwriting
A woman in a sleeveless, ribbed, dark gray top and matching skirt, smiling and standing in a doorway with beige shutters, wearing large gold earrings and a bun hairstyle.

I help you get read by the right people.

My core values

Integrity

I know that perfect doesn’t exist. But impeccable standards do.

Intuition

Fleeting trends aren’t my thing. When we let our inner voice guide us, our work becomes timeless.

Good Taste

Quality of life is not about money. It’s about embracing harmony in everything that we do.

How did I get here?

I was a legal advisor to fashion legend Vivienne Westwood on the outside, but on the inside, I felt boxed in.

I felt like all of those years I had spent growing up in Singapore and exploring the continents had been thrown out of the window in the name of contracts, deals, and endless board meetings. Somehow, along the way, I had lost my creative spark, and I kept wondering if I would ever find it again. It definitely wasn’t beneath the pile of paperwork that constantly sat on my desk.

I realised I needed to jump off a cliff (metaphorically speaking, of course).

So I quit my job and moved to Bali to have an Eat, Pray, Love moment, and then got my Made in Capri sandals brand featured on Vogue Italia (that’s a story for another time).

Now, as a writer and copywriter, I help brands, business owners, and media platforms to publish sharp, interesting writing that speaks to those who are informed, curious, and globally-minded.

A model walking down a runway during a fashion show in a sunlit room with large windows. The model is wearing a white dress with long, flowing sleeves and high heels. The audience is seated along the sides, watching the runway walk.
A smiling woman with earrings and her hair pulled back, sitting outdoors with plants and a sculpture in the background.

You may not know that…

I’ve graciously been hosted by Monocle on its radio programme, ‘The Entrepreneurs’, as well as by the podcast founders of another startup story and Le Musae.

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What I’ve written

From blog posts for emerging brands to articles for international publications, discover a selection of my words that have appeared in print and online. To read my up-to-date portfolio of global editorial features, simply head to my Muck Rack profile.

Copywriting

  • We supported the founding team of PLETO in launching their Italian website, reviewing and refreshing all copy to ensure it aligned with their brand voice and resonated naturally with Italian audiences.

    Year: 2025

    Client location: Barcelona, Spain

    Client IG:@pletoscience_it

  • Stilla is a hospitality concept set to become the island's first albergo diffuso - or 'diffused hotel'. Comprising a collection of restored historical buildings in one of Malta's oldest hamlets, Stilla is an invitation to view the world a little more gently, a little more slowly.

    We collaborate with the marketing team and founder to create copy for newsletter signup emails, blog posts, and Instagram content as part of the brand's phased launch.

    Year: 2024 - ongoing

    Client Location: Malta

    Client IG: @stilla.mt

  • New Order is a full-service creative studio and production company that is driven by curiosity and a collective obsession with every aspect of artistic expression.

    We collaborated with the founders to write copy for its refreshed website, more specifically for its About and Bio pages, as well as its tagline 'Look Beyond'.

    Year: 2024

    Client Location: London, UK

    Client IG: @weareneworder

  • Three by Eva is a family-run restaurant, bakery and cafè that serves some of the best fare in Dubai. Much loved by Louis Vuitton’s editorial team, it has been included in their latest City Guide of the city.

    We worked closely with its founders to write copy for pages of the beta version of its new website, which included the About and Masterclass Edition pages.

    Year: 2023

    Client Location: Dubai, UAE

    Client IG: @threebyeva

  • Altra is a natural fragrance brand rooted in its Profuture© vision - committed to creating with care, while conscious that the production cycle is inherently imperfect.

    As part of the brand’s launch, we wrote several blog-style articles for ‘The Archives’ section of its website, and copy for the accompanying newsletter for each article release. Articles written include a Q+A with campaign photographer Zach Gold, an overview of Altra’s commitment towards Earth Day, and an outline of its unique fragrance-making process.

    Years: 2022 - 2023

    Client Location: London, UK

    Client IG: @altraprofuture

  • For over 6 seasons, we served as in-house English copywriter for luxury loungewear label Sleeper.

    As part of the marketing team, we crafted and refined all English copy for the brand's website, social media accounts, and marketing materials, from the brand manifesto to individual product descriptions.

    Years: 2021 - 2023

    Client Location: Kyiv, Ukraine + New York, USA

    Client IG: @daily_sleeper

A magazine titled 'The Print' with cover photo of a woman wearing colorful clothing and headscarf, sitting against a vibrant patterned backdrop.

Editorial writing

  • A write-up on the London home of jewellery designer Rosh Mahtani designed by Fred Rigby for the digital pages of Vogue Living.

  • Our words for Monocle’s digital newsletters and printed magazine profile a selection of established and emerging brands from across the world that resonate with the publications readership.

    Features published in print include an article on The Triple P Group in Singapore (The Entrepreneurs 2025/26) and feature on MOGO in Milan (Issue 186, September 2025).

  • For Issue 18 of Konfekt by Monocle (Spring 2025), we interviewed The Levant Shop co-founders Naz Muessel and Süreya Köprülü to discover their very distinct take on eastern design and culture. Published in print and distributed globally.

  • We have contributed design and lifestyle articles to Design Anthology's international editions (Asia, Australia, UK), published in both digital and print formats.

    Our latest article features Norlha for Issue 40 of Design Anthology, published in print in March 2025.

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Let’s work together.

Interested in working together? Drop me an e-mail and let me know what you’d like to collaborate on.

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