I don’t just write. I reveal the undiscovered gems.

Before I write a single word, I already know how the final cut will feel.

I’m not your typical writer. I’m a creative who is in love with words. I know that you want articles that deeply understand the unique DNA of your publication - and I totally get your well-travelled, discerning audience.

That’s why when I finally click ‘send’ on each finished piece, I know that you will recognise yourself in it when you open it up to read. As an Italian who grew up in Asia and circled the world twice over - I know how to spot stories, brands, and people that hold the potential to tell a fascinating story that hasn’t been read elsewhere.

In other words - I will write to reveal undiscovered gems to your readers.

Signature that reads 'Rosella' in cursive handwriting

A woman in a sleeveless, ribbed, dark gray top and matching skirt, smiling and standing in a doorway with beige shutters, wearing large gold earrings and a bun hairstyle.

I help you tell stories unpublished elsewhere.

My core values

Integrity

I know that perfect doesn’t exist. But impeccable standards do.

Intuition

Fleeting trends aren’t my thing. When we let our inner voice guide us, our work becomes timeless.

Good Taste

Quality of life is not about money. It’s about embracing harmony in everything that we do.

How did I get here?

I was a legal advisor to fashion legend Vivienne Westwood on the outside, but on the inside, I felt boxed in.

I felt like all of those years I had spent growing up in Singapore and exploring the continents had been thrown out of the window in the name of contracts, deals, and endless board meetings. Somehow, along the way, I had lost my creative spark, and I kept wondering if I would ever find it again. It definitely wasn’t beneath the pile of paperwork that constantly sat on my desk.

I realised I needed to jump off a cliff (metaphorically speaking, of course).

So I quit my job and moved to Bali to have an Eat, Pray, Love moment, and then got my Made in Capri sandals brand featured on Vogue Italia (that’s a story for another time).

Now, as an editorial writer, I help brands, business owners, and media platforms to publish sharp, interesting writing that speaks to those who are informed, curious, and globally-minded.

A model walking down a runway during a fashion show in a sunlit room with large windows. The model is wearing a white dress with long, flowing sleeves and high heels. The audience is seated along the sides, watching the runway walk.

A smiling woman with earrings and her hair pulled back, sitting outdoors with plants and a sculpture in the background.

You may not know that…

I’ve graciously been hosted by Monocle on its radio programme, ‘The Entrepreneurs’, as well as by the podcast founders of another startup story and Le Musae.

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What I’ve written

From exclusive interviews for branded magazines to articles for international publications, discover a selection of my words that have appeared in print and online. To read my up-to-date portfolio of global editorial features, simply head to my Muck Rack profile.

A magazine titled 'The Print' with cover photo of a woman wearing colorful clothing and headscarf, sitting against a vibrant patterned backdrop.

Editorial writing

A write-up on the London home of jewellery designer Rosh Mahtani designed by Fred Rigby for the digital pages of Vogue Living.
Our words for Monocle’s digital newsletters and printed magazine profile a selection of established and emerging brands from across the world that resonate with the publications readership.
Features published in print include an article on The Triple P Group in Singapore (The Entrepreneurs 2025/26) and feature on MOGO in Milan (Issue 186, September 2025).
For Issue 18 of Konfekt by Monocle (Spring 2025), we interviewed The Levant Shop co-founders Naz Muessel and Süreya Köprülü to discover their very distinct take on eastern design and culture. Published in print and distributed globally.
We have contributed design and lifestyle articles to Design Anthology's international editions (Asia, Australia, UK), published in both digital and print formats.
Our latest article features Norlha for Issue 40 of Design Anthology, published in print in March 2025.
To celebrate Kohler’s annual participation at Salone del Mobile in Milan, a dedicated brand magazine was published and distributed to key members of trade and press.
We were the main contributor to both the 2022 and 2023 editions, including a seasonal trend report and a Q+A with artist Daniel Arsham.

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Let’s work together.

Interested in working together? Drop me an e-mail and let me know what you’d like to collaborate on.

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